Lincoln Town Car - Trim Levels

Trim Levels

In 1981 the Town Car was introduced in three trim levels: the base model, the mid-range Signature Series, and the top-of-the-line Cartier Series. In 1991, the Executive Series became the designation for the base/entry model. In 2004, the Cartier name was dropped and replaced by Ultimate, and the Executive Series name was now only used for fleet vehicles going forward. This left the Signature Series as the entry level model. In 2005, however, the lineup was changed again and all three trim levels carried a Signature badge: Signature, Signature Limited, and Signature L. In 2006 and 2007, a Designer Series was added to fit in between the mid-range Signature Limited and the top-of-the-line Signature L. Starting in 2008 and through the end of the model run, the Signature Limited and Signature L were the only retail trim levels available.

Signature (1981–2011)
The Signature Series was the mid-level, and also most popular, trim level from 1981 through 2003. In 2004 the trim levels were renamed, and the Signature Series was now used to describe the base trim level and Ultimate was now used to describe the upper level trim. In 2005 the Ultimate was dropped and all trim levels were changed to a version of Signature. The base trim level for 2005 was called Signature, the mid trim level was called Signature Limited and the top-of-line trim-level was called Signature L. The trim level designations were revised again for the 2006 model year with a Designer Series being added between the Signature Limited and top-of-line Signature L. By 2008, with only two models remaining, the Signature Limited became the base model, while the Signature L badge was used for the extended-wheelbase model.

Cartier (1981–2003)
Cartier was used on the top-of-line Town Car from 1981 through 2003, including LWB or "L" versions 2000–2003. The Cartier also featured the designer's logo stitched onto the seats in place of the Lincoln star. Golden Lincoln emblems on the tail-lights also became a staplemark on the Cartier Edition on 1998 through 2002 models.

Executive (1991–2003 for retail and 2004–2011 for fleet)
The Executive Series was the base trim level and thus the most affordable Lincoln Town Car from 1991 through 2003. After 2003, the Executive Series designation continued on, but for fleet vehicles only and included both SWB and LWB versions.

Limited (2000–2004) and Signature Limited (2005–2011)
"Limited", as an option package, was available on Signature trim models from 2000 to 2003 and on the Ultimate in 2004. Starting in 2005, Limited (known as Signature Limited) became its own trim level.

Ultimate (2004)
Ultimate was only used on the 2004 Town Car. The Ultimate designation replaced Cartier for 2004 and was used for the top-of-line model. Like the Cartier, it was offered in SWB and LWB versions.

Designer (2006–2007)
The Designer Series was an upper-middle trim level in between the Signature Limited and Signature L. This trim included two-tone interior accents, a special higher quality leather called Provence leather. The rear seats also included four way adjustable head restraints exclusively on this trim for the standard wheelbase. On the exterior special chromed B pillars and chrome wheels were included.

Trim level timeline