Limited Brands - Brands

Brands

Limited Brands currently operates the following retail brands:

  • Victoria's Secret
  • Bath & Body Works
  • Henri Bendel
  • C. O. Bigelow
  • The White Barn Candle Company
  • La Senza

Previous brands that have spun off include:

  • Lane Bryant - sold in 2002 to Charming Shoppes.
  • Abercrombie & Fitch - acquired by The Limited in 1988 and went public as NYSE: ANF in 1996.
  • Lerner New York - sold and became New York and Company.
  • The Limited Too - Tween Brands, Inc., spun off in 1999.
  • Galyan's - Majority interest sold in 1999, remaining shares sold in 2004, merged with Dick's Sporting Goods
  • Structure - converted to Express Men, brand name later sold to Sears.
  • Aura Science - merged with Victoria's Secret Beauty.
  • Express - on May 15, 2007, Limited Brands sold a 75% stake in Express to Golden Gate Capital Partners.
  • The Limited - on August 3, 2007, Limited Brands transferred 75% ownership of its flagship Limited chain to buyout firm Sun Capital Partners Inc. In 2010, the remaining shares were sold to Sun Capital Partners Inc.

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