Like A Virgin - Packaging and Title

Packaging and Title

The cover sleeve and images were shot by Steven Meisel, who would become a regular collaborator with Madonna, in a suite at the St. Regis Hotel. Madonna wanted the album title to make provocative link between her own religious name—Madonna as the Roman Catholic title for Jesus' mother Mary—and the Christian concept of the virgin birth. With the title song alluding to this concept, Madonna wanted the album cover to have mixed messages as well. Author Graham Thompson described that "reclining on a satin sheet, with a bouquet on her lap and wearing a wedding dress, a closer inspection reveals Madonna's image as highly fetishized and sexualized." He added that the heavy make-up, pouting lips, and despoiled hair, along with the tight-fitting bustier and full-length gloves, turned Madonna's image into a figure not of virtue, but of desire. This point, according to Thompson, is further emphasized by the belt she is wearing, the wording on which is just visible as "Boy Toy". He added: "The image was ambiguous and was based upon the fact that Madonna's appeal at that point of her career was not presenting herself just as an object of desire, but also as a desiring female subject".

Erlewine commented that the "Steven Meisel-shot cover was as key to her reinvention as the music of the album itself." William McKeen, author of Rock and roll is here to stay: an anthology, felt that the image was another trigger and testament to the fact that Madonna was the last word on fashion for women and young girls of that era, the epitome of cool. Madonna herself declared: "I have always loved to play cat and mouse with the conventional stereotypes. My Like a Virgin album cover is a classic example. People were thinking who was I pretending to be—the Virgin Mary or the whore? These were the two extreme images of women I had known vividly, and remembered from childhood, and I wanted to play with them. I wanted to see if I can merge them together, Virgin Mary and the whore as one and all. The photo was a statement of independence, if you wanna be a virgin, you are welcome. But if you wanna be a whore, it's your fucking right to be so."