Lester Wunderman (June 22, 1920– ) is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
Read more about Lester Wunderman: Biography
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“Take it easy, soldier. Everybody gets a little “noivous” in the “soivice.””
—Alvah Bessie, Ranald MacDougall, and Lester Cole. Raoul Walsh. Captain Nelson (Errol Flynn)