Leon Schlesinger - Schlesinger As Businessman

Schlesinger As Businessman

Schlesinger was a shrewd businessman with a keen eye for talent. When Harman and Ising left Warner Bros. with Bosko in 1934, Schlesinger set up his own studio on the Warner Bros. Sunset Boulevard lot at the corner of Van Ness and Fernwood. He wooed animators away from other studios, including some of those who had departed with Harman and Ising including Bob Clampett. One of these was Friz Freleng, whom Schlesinger promoted to oversee production of Looney Tunes and to develop the sister series, Merrie Melodies. Freleng's talent quickly shone through, and Schlesinger's hiring of Frederick "Tex" Avery, Chuck Jones and Frank Tashlin further increased the quality of the studio's output. He later added Carl Stalling and Mel Blanc and collectively these men created such famous characters as Porky Pig, Daffy Duck, and Bugs Bunny. Schlesinger largely took a "hands off" approach to the animation unit, allowing his directors freedom to create what they wished, provided that the resulting films do well in the theaters. Schlesinger sold Pacific Title & Art in 1935 to concentrate on his animation studio.