Leo Laporte - Netcasting

Netcasting

Laporte owns and operates a netcast network, TWiT.tv. It is available on iTunes and other podcast subscription services. Before the expansion to new facilities in 2011, Laporte said TWiT earns $1.5 million annually on a production cost of only $350,000. In a 2012 Reddit posting, he commented that revenue is approaching $4 million.

Laporte calls his audio and video shows "netcasts," saying "I've never liked the word podcast. It causes confusion … people have told me that they can't listen to my shows because they 'don't own an iPod' … I propose the word 'netcast.' It's a little clearer that these are broadcasts over the Internet. It's catchy and even kind of a pun."

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