In The Media
Bon Appétit magazine touts a meal at Legal Sea Foods as among America’s “Top Ten Tried-and-True” dining experiences. Legal is also included in Patricia Schultz’s popular guidebook, "1,000 Places to See Before You Die." During 2008 it ran a series of humorous radio advertisements, created by its advertising agency DeVito/Verdi, capping with its aforementioned motto as well as a 'really fresh fish' ad campaign on Boston's trolleys that won industry awards.
The Boston, Massachusetts Legal Sea Foods restaurant sponsored a January 2011 dinner that featured several species of fish which were listed by the advocacy organization Seafood Watch as ones to avoid for sustainability reasons. Legal Sea Foods CEO, Roger Berkowitz said in a statement that much of the science around sustainable fisheries was "flawed" and "outdated." While the protest was criticized by several environmental organizations, it was praised by others, including some in the media. Representatives of fishermen in Gloucester supported the choice to use locally sourced fish.
Legal Sea Foods has been voted "Boston's Most Popular Restaurant" by Zagat, 2012/2011 and every year since 2003/2004.
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Famous quotes containing the word media:
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)