Early Life
Iacocca was born in Allentown, Pennsylvania to Nicola Iacocca and Antonietta Perrotta, Italian immigrants (from San Marco dei Cavoti, Benevento) who had settled in Pennsylvania's steel-making belt. They operated a restaurant, Yocco's Hot Dogs. He was said to have been christened with the unusual name "Lido" because he was conceived during his parents' honeymoon in the Lido district in Venice, however, he refutes this rumor in his autobiography, saying that is romantic but not true: his father went to Lido long before his marriage and was traveling with his future wife's brother.
Iacocca graduated from Allentown High School (now known as William Allen High School) in 1942, and Lehigh University in neighboring Bethlehem, Pennsylvania, with a degree in industrial engineering. He is a member of Tau Beta Pi, the engineering honor society, and an alumnus of Theta Chi Fraternity.
After graduating from Lehigh, he won the Wallace Memorial Fellowship and went to Princeton University, where he took his electives in politics and plastics. He then began a career at the Ford Motor Company as an engineer. Eventually dissatisfied with that job, he switched career paths at Ford, entering the company's sales force. He was very successful in sales, and he moved up through the ranks of Ford, moving ultimately to product development.
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