In 1951, Welk settled in Los Angeles. The same year, he began producing The Lawrence Welk Show on KTLA in Los Angeles, where it was broadcast from the Aragon Ballroom in Venice Beach. The show became a local hit and was picked up by ABC in June 1955.
During its first year on the air, the Welk hour instituted several regular features. To make Welk's "Champagne Music" tagline visual, the production crew engineered a "bubble machine" that spouted streams of large bubbles across the bandstand. While the bubble machine was originally engineered to produce soap bubbles, complaints from the band members about soapy build-ups on their instruments, led to the machine being re-worked to produce glycerine bubbles instead. Whenever the orchestra played a polka or waltz, Welk himself would dance with the band's female vocalist, the "Champagne Lady." His first Champagne Lady was Jayne Walton Rosen (real name: Dorothy Jayne Flanagan). Jayne left Welk's show after her marriage and later pregnancy. After Welk and his band went on television, she appeared as a guest on the show, where she sang Latin American songs and favorites that were popular when she was traveling with the Welk band. Novelty numbers would usually be sung by Rocky Rockwell. Welk also reserved one number for himself to solo on his accordion.
Since Welk's show targeted an audience of mature, middle-aged viewers, the band would rarely play tunes from the current charts except strictly as novelty numbers. On December 8, 1956, two examples on the same broadcast were "Nuttin' for Christmas," which became a vehicle for Rocky Rockwell dressed in a child's outfit, and Elvis Presley's "Don't Be Cruel," which was sung by violinist Bob Lido, wearing fake Presley-style sideburns. This stood in comparison to the contemporary American Bandstand, which catered to a youth audience and played new music.
Welk never lost his affection for the jazz numbers he had played in the 1920s, and when a Dixieland tune was scheduled, he enthusiastically led the band.
Befitting the target audience, the type of music on The Lawrence Welk Show was almost always conservative, concentrating on popular music standards, polkas, and novelty songs, delivered in a smooth, calm, good-humored easy listening style and "family-oriented" manner. Although described by one critic as "the squarest music this side of Euclid,", this strategy proved commercially successful and the show remained on the air for 31 years.
Much of the show's appeal was Welk himself. His unusual accent appealed to the audience. While Welk's English was passable, he never did grasp the English "idiom" completely and was thus famous for his "Welk-isms," such as "George, I want to see you when you have a minute, right now" and "Now for my accordion solo; Myron, will you join me?" His TV show was recorded as if it were a live performance, and it was sometimes quite free-wheeling. Another famous "Welk-ism" was his trademark count-off, "A one and a two . . . ," which was immortalized on his California automobile license plate that read "A1ANA2." This plate is visible on the front of a Model A Ford in one of the shows from 1980.
Musical satirist Stan Freberg and his frequent collaborator, arranger Billy May, recorded a scathing 1957 parody of the Welk TV show titled "Wun'erful! Wun'erful!" featuring Freberg, voice actor Daws Butler and members of Jud Conlon's Rhythmairs, mocking the show's corny nature, the band's more predictable arrangements and Welk's own mediocre accordion work. Studio musicians on the session included top Hollywood jazz players, many of whom scorned Welk's music and eagerly participated in the parody. After several "performances" and frequent asides from Freberg of "turn off the bubble machine," the machine spun out of control, sending the Aragon Ballroom floating out to sea. Welk was not pleased with Freberg's parody (a hit single that year) and denied he ever used the phrase "Wunnerful! Wunnerful!" though it later became the title of his autobiography.
He often took women from the audience for a turn around the dance floor. During one show, Welk brought a cameraman out to dance with one of the women and took over the camera himself.
Welk's musicians were always top quality, including accordionist Myron Floren, concert violinist Dick Kesner, guitarist Buddy Merrill, and New Orleans Dixieland clarinetist Pete Fountain. Though Welk was occasionally rumored to be very tight with a dollar, he paid his regular band members top scale - a very good living for a working musician. Long tenure was very common among the regulars. For example, Floren was the band's assistant conductor throughout the show's run. He was noted for spotlighting individual members of his band and show. His band was well disciplined and had excellent arrangements in all styles. One notable showcase was his album with the noted jazz saxophonist Johnny Hodges.
Welk had a number of instrumental hits, including a cover of the song "Yellow Bird." His highest charting record was "Calcutta", which achieved hit status in 1961. Welk himself was indifferent to the tune, but his musical director, George Cates, said that if Welk did not wish to record the song, he (Cates) would. Welk replied, "Well, if it's good enough for you, George, I guess it's good enough for me." Despite the emergence of rock and roll, "Calcutta" reached number 1 on the U.S. pop charts in 1961; it was recorded in only one take. The tune knocked the Shirelles' "Will You Love Me Tomorrow" out of the #1 position, and it kept the Miracles' "Shop Around" from becoming the group's first #1 hit, holding their recording at #2. It sold more than one million copies and was awarded a gold disc. The album "Calcutta" also achieved number-one status. The albums "Last Date," "Yellow Bird," "Moon River," "Young World" and "Baby Elephant Walk and Theme from the Brothers Grimm," produced in the early 60s, were in Billboard's top ten; nine more albums produced between 1956 and 1963 were in the top twenty. His albums continued to chart through 1973.
Welk's insistence on wholesome entertainment led him to be a somewhat stern taskmaster at times. For example, he fired Alice Lon, at the time the show's "Champagne Lady," because he believed she was showing too much leg. Welk told the audience that he would not tolerate such "cheesecake" performances on his show; he later tried unsuccessfully to rehire the singer after fan mail indicated overwhelmingly that viewers disagreed with her dismissal. He then had a series of short-term "Champagne Ladies" before Norma Zimmer filled that spot on a permanent basis. Highly involved with his stars' personal lives, he often arbitrated their marriage disputes.
Despite its staid reputation, The Lawrence Welk Show nonetheless did keep up with the times and never limited itself strictly to big-band era music. During the 1960s and 1970s, for instance, the show incorporated material by the contemporary sources The Beatles, Burt Bacharach and Hal David, The Everly Brothers and Paul Williams and so on, all redone in a format that was digestible to older viewers. Originally produced in black and white, in 1957 the show began being recorded on videotape, and it switched to color for the fall 1965 season. In time, it featured synthesized music and, toward the end of its run, early chroma key technology added a new dimension to the story settings sometimes used for the musical numbers. Welk referred to his blue-screen effect in one episode as "the magic of television."
During its network run, The Lawrence Welk Show aired on ABC on Saturday nights at 9 p.m. (Eastern Time), moving up a half-hour to 8:30 p.m. in the fall of 1963. In fact, Welk headlined two weekly prime-time shows on ABC for three years. From 1956 to 1958, he hosted a show titled Top Tunes and New Talent, which aired on Monday nights. The series moved to Wednesdays in Fall 1958 and was renamed The Plymouth Show, which ended in May 1959. During that time, the Saturday show was also known as The Dodge Dancing Party. ABC dropped the show in 1971 on the grounds that its audience was mostly over the age of 45 and they couldn't advertise products targeted at youth on it. Welk thanked ABC and the sponsors at the end of the last network show. The Lawrence Welk Show continued on as a first-run syndicated show on 250 stations across the country until the final original show was produced in 1982.
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