Lawrence Alma-Tadema - Reputation

Reputation

Alma-Tadema was among the most financially successful painters of the Victorian era, though never matching Edwin Henry Landseer. For over sixty years he gave his audience exactly what they wanted: distinctive, elaborate paintings of beautiful people in classical settings. His incredibly detailed reconstructions of ancient Rome, with languid men and women posed against white marble in dazzling sunlight provided his audience with a glimpse of a world of the kind they might one day construct for themselves at least in attitude if not in detail. As with other painters, the reproduction rights for prints were often worth more than the canvas, and a painting with its rights still attached may have been sold to Gambart for £10,000 in 1874; without rights it was sold again in 1903, when Alma-Tadema's prices were actually higher, for £2,625. Typical prices were between £2,000 and £3,000 in the 1880s, but at least three works sold for between £5,250 and £6,060 in the 1900s. Prices held well until the general collapse of Victorian prices in the early 1920s, when they fell to the hundreds, where they remained until the 1960s; by 1969 £4,600 had been reached again (the huge effect of inflation must of course be remembered for all these figures).

The last years of Alma-Tadema's life saw the rise of Post-Impressionism, Fauvism, Cubism and Futurism, of which he heartily disapproved. As his pupil John Collier wrote, 'it is impossible to reconcile the art of Alma-Tadema with that of Matisse, Gauguin and Picasso.'

His artistic legacy almost vanished. As attitudes of the public in general and the artists in particular became more skeptical of the possibilities of human achievement, his paintings were increasingly denounced. He was declared "the worst painter of the 19th century" by John Ruskin, and one critic even remarked that his paintings were "about worthy enough to adorn bourbon boxes." After this brief period of being actively derided, he was consigned to relative obscurity for many years. Only since the 1960s has Alma-Tadema’s work been reevaluated for its importance within the nineteenth century, and more specifically, within the evolution of English art.

He is now regarded as one of the principal classical-subject painters of the nineteenth century whose works demonstrate the care and exactitude of an era mesmerized by trying to visualize the past, some of which was being recovered through archaeological research.

Alma-Tadema's meticulous archaeological research, including research into Roman architecture (which was so thorough that every building featured in his canvases could have been built using Roman tools and methods) led to his paintings being used as source material by Hollywood directors in their vision of the ancient world for films such as D. W. Griffith's Intolerance (1916), Ben Hur (1926), Cleopatra (1934), and most notably of all, Cecil B. DeMille's epic remake of The Ten Commandments (1956). Indeed, Jesse Lasky Jr., the co-writer on The Ten Commandments, described how the director would customarily spread out prints of Alma-Tadema paintings to indicate to his set designers the look he wanted to achieve. The designers of the Oscar-winning Roman epic Gladiator used the paintings of Alma-Tadema as a central source of inspiration. Alma-Tadema's paintings were also the inspiration for the design of the interior of Cair Paravel castle in the 2005 film The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.

In the late 1960s, the revival of interest in Victorian painting gained impetus, and a number of well-attended exhibitions were held. Allen Funt, the creator and host of the American version of the television show Candid Camera, was a collector of Alma-Tadema paintings at a time when the artist's reputation in the 20th century was at its nadir; in a relatively few years he bought 35 works, about 10% of Alma-Tadema's output. After Funt was robbed by his accountant (who subsequently committed suicide), he was forced to sell his collection at Sotheby’s in London in November 1973. From this sale, the interest in Alma-Tadema was re-awakened. In 1960, the Newman Gallery firstly tried to sell, then give away (without success) one of his most celebrated works, The Finding of Moses (1904). The initial purchaser had paid £5,250 for it on its completion, and subsequent sales were for £861 in 1935, £265 in 1942, and was "bought in" at £252 in 1960 (having failed to meet its reserve), but when the same picture was auctioned at Christies in New York in May 1995, it sold for £1.75 million. On November 4, 2010 it was sold for $35,922,500 to an undisclosed bidder at Sotheby's New York, a new record for the artist and a Victorian painting. On 5 May 2011 his "The Meeting of Antony and Cleopatra: 41 BC" was sold at the same auction house for $29.2 million.

A blue plaque unveiled in 1975 commemorates Alma-Tadema at 44 Grove End Road, St John's Wood.