Latin Works
LatinWorks is a full-service advertising agency based in Austin, Texas, with satellite offices in Dallas, Texas, and Detroit, Michigan, and is part of the Omnicom Group. The company was founded in 1998 by Manny Flores and Alejandro Ruelas. LatinWorks’ President and Chief Creative is Sergio Alcocer, who also served as a judge for the Cannes Festival.
In 2012, LatinWorks was named Multicultural Agency of the Year by both Advertising Age & AdWeek, as well as being named Small Agency of the Year by Advertising Age. In 2011, LatinWorks was named to Ad Age's A-List and won two Lions at the Cannes Festival. In 2010, LatinWorks was named Multicultural Agency of the Year by both Advertising Age and AdWeek.
The agency is most widely known for their Super Bowl XLI commercial for Bud Light which starred Carlos Mencia teaching a classroom of foreigners how to order a Bud Light. The spot was the #1 most replayed commercial that year according to TiVo.
Read more about Latin Works: Clients, Agency Culture
Famous quotes containing the words latin and/or works:
“To write or even speak English is not a science but an art. There are no reliable words.... Whoever writes English is involved in a struggle that never lets up even for a sentence. He is struggling against vagueness, against obscurity, against the lure of the decorative adjective, against the encroachment of Latin and Greek, and, above all, against the worn-out phrases and dead metaphors with which the language is cluttered up.”
—George Orwell (19031950)
“Only the more uncompromising of the mystics still seek for knowledge in a silent land of absolute intuition, where the intellect finally lays down its conceptual tools, and rests from its pragmatic labors, while its works do not follow it, but are simply forgotten, and are as if they never had been.”
—Josiah Royce (18551916)