Latin Works
LatinWorks is a full-service advertising agency based in Austin, Texas, with satellite offices in Dallas, Texas, and Detroit, Michigan, and is part of the Omnicom Group. The company was founded in 1998 by Manny Flores and Alejandro Ruelas. LatinWorks’ President and Chief Creative is Sergio Alcocer, who also served as a judge for the Cannes Festival.
In 2012, LatinWorks was named Multicultural Agency of the Year by both Advertising Age & AdWeek, as well as being named Small Agency of the Year by Advertising Age. In 2011, LatinWorks was named to Ad Age's A-List and won two Lions at the Cannes Festival. In 2010, LatinWorks was named Multicultural Agency of the Year by both Advertising Age and AdWeek.
The agency is most widely known for their Super Bowl XLI commercial for Bud Light which starred Carlos Mencia teaching a classroom of foreigners how to order a Bud Light. The spot was the #1 most replayed commercial that year according to TiVo.
Read more about Latin Works: Clients, Agency Culture
Famous quotes containing the words latin and/or works:
“OUR Latin books in motly row,
Invite us to our task—
Gay Horace, stately Cicero:
Yet there’s one verb, when once we know,
No higher skill we ask:
This ranks all other lore above—
We’ve learned “’Amare’ means ‘to love’!””
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)
“Great works constructed there in nature’s spite
For scholars and for poets after us,
Thoughts long knitted into a single thought,
A dance-like glory that those walls begot.”
—William Butler Yeats (1865–1939)