History
When Letterman moved to CBS and began Late Show, several of Late Night's long-running comedy bits made the move with him. Letterman renamed a few of his regular bits to avoid legal problems over trademark infringement (NBC cited that what he did on Late Night was "intellectual property" of the network). "Viewer Mail" on NBC became the "CBS Mailbag", and Larry "Bud" Melman began to use his real name, Calvert DeForest. Paul Shaffer's "World's Most Dangerous Band" became "The CBS Orchestra", a not-so-subtle jab at NBC regarding the show's new home, and a play on the NBC Orchestra of the long running The Tonight Show. Letterman's signature bit, the Top Ten List, was perfunctorily renamed the "Late Show Top Ten List" (over time it was simply referred to again by its original name).
After Letterman was introduced on Late Show's very first episode, NBC Nightly News anchor Tom Brokaw accompanied him on stage and wished him "reasonably well". As part of a pre-arranged act, Brokaw then proceeded to retrieve a pair of cue cards while stating that "These last two jokes are the intellectual property of NBC!" After he carried them off stage, Letterman responded, "Who would have thought you would ever hear the words 'intellectual property' and 'NBC' in the same sentence?" In his opening monologue, Letterman said "Legally, I can continue to call myself Dave" but joked that he woke up that morning and next to him in bed was the head of a peacock (while the orchestra played the theme from The Godfather).
In ratings, Letterman's Late Show initially dominated Leno's Tonight Show for its first two years. However, Letterman was more reluctant than Leno's Los Angeles-based show to capitalize on the 1994–1995 O. J. Simpson murder case. Finally, Leno pulled ahead on July 10, 1995, starting with a Hugh Grant interview, after Grant's much-publicized arrest for picking up an LA prostitute. Leno also benefitted from the lead-in provided by NBC's popular Must See TV prime time programs of the mid-to-late 1990s. Likewise the CBS network was hurt by affiliation switches in late 1994 relating to Fox picking up CBS's National Football League rights, stunting the Late Show just as it was beginning to gain traction. At times Late Show even came in third in its timeslot (behind Nightline, most recently in November 2008), once prompting Letterman to arrange for a Manhattan Billboard proudly declaring himself and his show to be No. 3 in Late Night, aping an older, nearby billboard which promoted Leno and The Tonight Show as No. 1.
In recent years, Letterman and Late Show have openly made jokes in reference to Leno, although it is often done in a self-deprecating manner. Such jokes usually refer to The Tonight Show's consistent lead in the ratings, a common example being where a guest presenter of the Top Ten List will use one of the entries to declare his or her preference for Leno, resulting in Letterman feigning humiliation or surprise.
On June 1, 2009, Conan O'Brien (who had succeeded Letterman as host of Late Night in 1993) took over as host of The Tonight Show — an event Letterman referenced in his own show's Top Ten List on that night — and Letterman's "feud" with Leno temporarily ceased. In 2008 Letterman told Rolling Stone that he would welcome Leno on his show once Leno's tenure ended. Letterman said on competing with O'Brien, "I still find it hard to believe that Jay won’t be there." The interview was held prior to Leno announcing his return to NBC for The Jay Leno Show. In the second week after Letterman and O'Brien began their opposing broadcasts, viewer ratings for Tonight began to slip and Late Show was poised to beat Tonight for the first time in over ten years, a fact pointed out by Letterman's guests on air (Howard Stern and Julia Roberts). Letterman quickly tried to change subject in the interviews and tried to avert a new rivalry. In fact, the June 9, 2009 episode of Late Show featuring Roberts rated better than Tonight with a 3.4 household rating nationally to O'Brien's 2.9. The Letterman/Leno feud was revived in the wake of the 2010 Tonight Show conflict, which saw Letterman side with O'Brien. However, Leno would appear in a Late Show promo with Letterman and Oprah Winfrey aired on CBS during Super Bowl XLIV.
On April 3, 2012 CBS reached an agreement with Worldwide Pants to continue the show through 2014. At the end of the deal, Letterman will surpass Johnny Carson and become the longest tenured late-night talk show host.
Read more about this topic: Late Show With David Letterman
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