Television and Commercial Appearances
Lady Sovereign has appeared on Soccer AM several times. She has appeared in a feature story on Cartoon Network and in an educational movie called X-ED which can be viewed on YouTube.
In late 2006, "Love Me Or Hate Me" was played in a Verizon Wireless advertisement. It also appears on the soundtrack of the video game Need for Speed: Carbon, and is the theme music for the show The Bad Girls Club. "9 to 5" also appears on The Bad Girls Club, as well as on the soundtrack of the Xbox 360's version of EA Sports' FIFA World Cup 2006 video game, on the Ugly Betty soundtrack and features in the 2007 film St. Trinian's, "Random" appears on the Midnight Club 3: DUB Edition Remix soundtrack, and features on an episode of Malcolm in The Middle, "I Got You Dancing" was featured in Need for Speed: Nitro, "Hoodie" was used for a Mario Party Nintendo DS commercial.
Some of Lady Sovereign's such as "9 to 5" and "So Human" were also used on the BBC 1 show Waterloo Road in 2009/10. Bizarre Creation's Project Gotham Racing 4 video game on the Xbox 360 features the song "Blah Blah" by Lady Sovereign, EA's Fight Night Round 4 video game features Lady Sovereign's "Bang Bang" track, "So Human" appears in season 2 episode 1 of the television series '90210', "Jigsaw" was featured in the second episode of the fifth season of MTV-show The Hills, called 'Everything Happens For A Reason'.
On 23 October 2006, Sovereign made an appearance on American talk show the Late Show with David Letterman. During her performance of "Love Me Or Hate Me" the lyrics "If you hate me, then fuck you" were changed to "if you hate me, then I hate you". Lady Sovereign served as the host and spokesperson for Adult Swim and Chocolate Industries' Chocolate Swim. In January 2010 Bally Total Fitness selected Lady Sovereign and her song "I Got You Dancing" for the featured artist section on their website, the song is also being used in their television commercials..
On 22 January 2010, Sovereign was due to appear on This Week, a BBC political review show, to discuss the laws regarding self-defence for householders. Early in the programme, she was shown backstage waving to camera in anticipation of her appearance. However, when the segment began, presenter Andrew Neil apologised to viewers and explained the rapper had "done a runner." Neil instead discussed the topic with regular contributors Michael Portillo and Diane Abbott and concluded by joking "Who needs Lady Sovereign? Who is Lady Sovereign?" Abbott laughed and responded "I don't know." In an interview with The Guardian's Rich Pelley on 30 January, Lady Sovereign said of the incident: "I had a panic attack! My hands went stiff and I started hyperventilating. I didn't want to do it hours before but I went anyway, then I just changed my mind at the last minute, I guess."
Lady Sovereign appeared on Total Wipeout's eighth celebrity special. She made it to the second round by default but failed to advance any further. Lady Sovereign was the third evicted housemate from the seventh series of Celebrity Big Brother. She was nominated for both the first and second evictions. Having survived the first double eviction, she was evicted the second time around with 69.5% of the vote.
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