Features
Knapp continued as editor until she was succeeded by Edward William Bok in 1889. However, she remained involved with the magazine's management, and she also wrote a column for each issue. In 1892, it became the first magazine to refuse patent medicine advertisements. In 1896, Bok became Louisa Knapp's son-in-law when he married her daughter, Mary Louise Curtis.
The most famous cooking teacher of her time, Sarah Tyson Rorer served as LHJ first food editor from 1897 to 1911, when she moved to Good Housekeeping.
In 1936, Mary Cookman, wife of New York Post editor Joseph Cookman began working at the Ladies' Home Journal. She was named Executive Editor and remained with LHJ until 1963. She was known throughout most of her career as Mary Bass.
In 1946, LHJ adopted the slogan, "Never underestimate the power of a woman", which it continues to use today.
The magazine's trademark feature is Can This Marriage Be Saved?, a popular column in which each person of a couple in a troubled marriage explains their view of the problem, a marriage counselor explains the solutions offered in counseling, and the outcome is published; it was written for 30 years starting in 1953 by Dorothy D. MacKaye under the name of Dorothy Cameron Disney. MacKaye co-founded this column with Paul Popenoe, a founding practitioner of marriage counseling in the U.S. The two co-authored a book of the same name in 1960. Both the book and the column drew their material from the extensive case files of the American Institute of Family Relations in Los Angeles, California.
The illustrations of William Ladd Taylor were featured between 1895 and 1926; the magazine also sold reproductions of his works in oil and water-color.
Read more about this topic: Ladies' Home Journal
Famous quotes containing the word features:
“All visible objects, man, are but as pasteboard masks. But in each event—in the living act, the undoubted deed—there, some unknown but still reasoning thing puts forth the mouldings of its features from behind the unreasoning mask. If man will strike, strike through the mask!”
—Herman Melville (1819–1891)
“However much we may differ in the choice of the measures which should guide the administration of the government, there can be but little doubt in the minds of those who are really friendly to the republican features of our system that one of its most important securities consists in the separation of the legislative and executive powers at the same time that each is acknowledged to be supreme, in the will of the people constitutionally expressed.”
—Andrew Jackson (1767–1845)
“The features of our face are hardly more than gestures which force of habit made permanent. Nature, like the destruction of Pompeii, like the metamorphosis of a nymph into a tree, has arrested us in an accustomed movement.”
—Marcel Proust (1871–1922)