Labatt Brewing Company - Marketing

Marketing

Labatt Blue is sold in all provinces of Canada (most of the United States sells Labatt with sales particularly strong in the Midwest and Northeast along the Canadian border), although in Quebec it is sold under the name Labatt Bleue, with a slightly different logo. Aside from the name, and containing 4.9% alcohol/volume instead of 5.0%, the red maple leaf on the logo has also been changed to a red fleur-de-lis type of image. The business sponsored Nottingham Forest F.C. from 1992 (interchanging with Shipstones Brewery until 1994) to 1997.