Brands
Labatt 50 is a 5% abv Blonde ale launched in 1950 to commemorate 50 years of partnership between the grandson of the brewer's founder. The first light-tasting ale introduced in Canada, Labatt 50 was Canada’s best-selling beer until 1979 when, with the increasing popularity of lagers, it was surpassed by Labatt Blue. Labatt 50 is fermented using a special ale yeast, in use at Labatt since 1933.
Labatt Blue is a 5% abv pale lager. There are 11.5 US fluid ounces (340 ml) of beer in a bottle of Labatt Blue. There are 355mL of beer in a standard can of Labatt Blue/Bleue in Canada with other volumes available in specific regions of the country.
Since Labatt Blue became Canada’s best–selling beer in the world, the company’s flagship brand has entered in a number of international beer ratings competitions and has always performed notably well. In 2003, Labatt Blue has received a Gold Quality Award at the World Quality Selections, organized yearly by Monde Selection.
Read more about this topic: Labatt Brewing Company
Famous quotes containing the word brands:
“Helios makes all things right:
night brands and chokes
as if destruction broke
over furze and stone and crop.”
—Hilda Doolittle (1886–1961)
“On the other side, the conservative party, composed of the most moderate, able, and cultivated part of the population, is timid, and merely defensive of property. It vindicates no right, it aspires to no real good, it brands no crime, it proposes no generous policy, it does not build, nor write, nor cherish the arts, nor foster religion, nor establish schools, nor encourage science, nor emancipate the slave, nor befriend the poor, or the Indian, or the immigrant.”
—Ralph Waldo Emerson (1803–1882)
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)