From Dianetics To Scientology
Hubbard called Dianetics "a milestone for man comparable to his discovery of fire and superior to his invention of the wheel and the arch". It was an immediate commercial success and sparked what Martin Gardner calls "a nation-wide cult of incredible proportions". By August 1950, Hubbard's book had sold 55,000 copies, was selling at the rate of 4,000 a week and was being translated into French, German and Japanese. Five hundred Dianetic auditing groups had been set up across the United States.
Dianetics was poorly received by the press and the scientific and medical professions. The American Psychological Association criticized Hubbard's claims as "not supported by empirical evidence". Scientific American said that Hubbard's book contained "more promises and less evidence per page than any publication since the invention of printing", while The New Republic called it a "bold and immodest mixture of complete nonsense and perfectly reasonable common sense, taken from long acknowledged findings and disguised and distorted by a crazy, newly invented terminology". Some of Hubbard's fellow science fiction writers also criticized it; Isaac Asimov considered it "gibberish" while Jack Williamson called it "a lunatic revision of Freudian psychology".
Several famous individuals became involved with Dianetics. Aldous Huxley received auditing from Hubbard himself, the poet Jean Toomer, and the science fiction writers Theodore Sturgeon and A. E. van Vogt became trained Dianetics auditors. Van Vogt temporarily abandoned writing and became the head of the newly established Los Angeles branch of the Hubbard Dianetic Research Foundation. Other branches were established in New York, Washington D.C., Chicago, and Honolulu.
Although Dianetics was not cheap, a great many people were nonetheless willing to pay; van Vogt later recalled "doing little but tear open envelopes and pull out $500 checks from people who wanted to take an auditor's course." Financial controls were lax. Hubbard himself withdrew large sums with no explanation of what he was doing with it. On one occasion, van Vogt saw Hubbard taking a lump sum of $56,000 (equivalent to $0.5 million at 2010 prices) out of the Los Angeles Foundation's proceeds. One of Hubbard's employees, Helen O'Brien, commented that at the Elizabeth, N.J. branch of the Foundation, the books showed that "a month's income of $90,000 is listed, with only $20,000 accounted for."
Hubbard played a very active role in the Dianetics boom, writing, lecturing and training auditors. Many of those who knew him spoke of being impressed by his personal charisma. Jack Horner, who became a Dianetics auditor in 1950, later said: "He was very impressive, dedicated and amusing. The man had tremendous charisma; you just wanted to hear every word he had to say and listen for any pearl of wisdom." Isaac Asimov recalled in his autobiography how, at a dinner party, he, Robert Heinlein, L. Sprague de Camp and their wives "all sat as quietly as pussycats and listened to Hubbard. He told tales with perfect aplomb and in complete paragraphs." As Atack comments, he was "a charismatic figure who compelled the devotion of those around him." Christopher Evans described the personal qualities that Hubbard brought to Dianetics and Scientology:
He undoubtedly has charisma, a magnetic lure of an indefinable kind which makes him the centre of attraction in any kind of gathering. He is also a compulsive talker and pontificator ... His restless energy keeps him on the go throughout a long day — he is a poor sleeper and rises very early — and provides part of the drive which has allowed him to found and propagate a major international organization.Hubbard's supporters soon began to have doubts about Dianetics. Winter became disillusioned and wrote that he had never seen a single convincing Clear: "I have seen some individuals who are supposed to have been 'clear,' but their behavior does not conform to the definition of the state. Moreover, an individual supposed to have been 'clear' has undergone a relapse into conduct which suggests an incipient psychosis." He also deplored the Foundation's omission of any serious scientific research. Dianetics lost public credibility in August 1950 when a presentation by Hubbard before an audience of 6,000 at the Shrine Auditorium in Los Angeles failed disastrously. He introduced a Clear named Sonya Bianca and told the audience that as a result of undergoing Dianetic therapy she now possessed perfect recall. However, Gardner writes, "in the demonstration that followed, she failed to remember a single formula in physics (the subject in which she was majoring) or the color of Hubbard's tie when his back was turned. At this point, a large part of the audience got up and left."
Hubbard also faced other practitioners moving into leadership positions within the Dianetics community. It was structured as an open, public practice in which others were free to pursue their own lines of research and claim that their approaches to auditing produced better results than Hubbard's. The community rapidly splintered and its members mingled Hubbard's ideas with a wide variety of esoteric and even occult practices. By late 1950, the Elizabeth, N.J. Foundation was in financial crisis and the Los Angeles Foundation was more than $200,000 in debt. Winter and Art Ceppos, the publisher of Hubbard's book, resigned under acrimonious circumstances. Campbell also resigned, criticizing Hubbard for being impossible to work with, and blamed him for the disorganization and financial ruin of the Foundations. By the summer of 1951, the Elizabeth, N.J. Foundation and all of its branches had closed.
The collapse of Hubbard's marriage to Sara created yet more problems. He had begun an affair with his 20-year-old public relations assistant in late 1950, while Sara started a relationship with Dianetics auditor Miles Hollister. Hubbard secretly denounced the couple to the FBI in March 1951, portraying them in a letter as communist infiltrators. According to Hubbard, Sara was "currently intimate with but evidently under coercion. Drug addiction set in fall 1950. Nothing of this known to me until a few weeks ago." Hollister was described as having a "sharp chin, broad forehead, rather Slavic". He was said to be the "center of most turbulence in our organization" and "active and dangerous". The FBI did not take Hubbard seriously: an agent annotated his correspondence with the comment, "Appears mental".
Three weeks later, Hubbard and two Foundation staff seized Sara and his year-old daughter Alexis and forcibly took them to San Bernardino, California, where he attempted unsuccessfully to find a doctor to examine Sara and declare her insane. He let Sara go but took Alexis to Havana, Cuba. Sara filed a divorce suit on April 23, 1951, that accused him of marrying her bigamously and subjecting her to sleep deprivation, beatings, strangulation, kidnapping and exhortations to commit suicide. The case led to newspaper headlines such as "Ron Hubbard Insane, Says His Wife." Sara finally secured the return of her daughter in June 1951 by agreeing to a settlement with her husband in which she signed a statement, written by him, declaring:
The things I have said about L. Ron Hubbard in courts and the public prints have been grossly exaggerated or entirely false. I have not at any time believed otherwise than that L. Ron Hubbard is a fine and brilliant man.Dianetics appeared to be on the edge of total collapse. However, it was saved by Don Purcell, a millionaire businessman and Dianeticist who agreed to support a new Foundation in Wichita, Kansas. Their collaboration ended after less than a year when they fell out over the future direction of Dianetics. The Wichita Foundation became financially nonviable after a court ruled that it was liable for the unpaid debts of its defunct predecessor in Elizabeth, N.J. The ruling prompted Purcell and the other directors of the Wichita Foundation to file for voluntary bankruptcy in February 1952. Hubbard resigned immediately and accused Purcell of having been bribed by the American Medical Association to destroy Dianetics. Hubbard established a "Hubbard College" on the other side of town where he continued to promote Dianetics while fighting Purcell in the courts over the Foundation's intellectual property.
Only six weeks after setting up the Hubbard College and marrying a staff member, 18-year-old Mary Sue Whipp, Hubbard closed it down and moved with his new bride to Phoenix, Arizona. He established a Hubbard Association of Scientologists International to promote his new "Science of Certainty" — Scientology.
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