Kyunki Saas Bhi Kabhi Bahu Thi - Overview

Overview

"Kyunki… is not just India's biggest show. It is a phenomenon that cuts across all walks of Indian life throughout the world. It is a cultural icon, not just a show"

Kyunki Saas Bhi Kabhi Bahu Thi is the journey of middle-class Tulsi Virani who marries into a rich Gujarati joint family and becomes the ideal wife, daughter-in-law, mother, mother-in-law, grandmother and grandmother-in-law, solving all the intricate problems within the family and never deterring from the path of righteousness. Originally, it titled Ammma (Mother).

It had two 20-year generation leaps. Despite managed to gain high degree of TRPs in its kitty. The arrival of Ansh in the Virani clan, brought, more fame, name and not to forget, soaring TRPs to the show and the channel. KSBKBT maintained a double-digit TRP for more than over five years in succession setting a benchmark record in television viewership and had viewers rejoice with its new look and the fresh faces that are bought to the forefront.

In spite all the controversy and the circus that KSBKBT created, it continued to elevate by every growing day and scale the charts rapidly. The initial success of the soap and the subsequent continued patronage of the largely female audience has been instrumental in changing the fortunes of the production house and in creating a successful genre of tearjerker family dramas, which still continues in the Indian TV industry.