Kylie Minogue - Image and Artistry

Image and Artistry

Minogue's efforts to be taken seriously as a recording artist were initially hindered by the perception that she had not "paid her dues" and was no more than a manufactured pop star exploiting the image she had created during her stint on Neighbours. Minogue acknowledged this viewpoint, saying, "if you're part of a record company, I think to a degree it's fair to say that you're a manufactured product. You're a product and you're selling a product. It doesn't mean that you're not talented and that you don't make creative and business decisions about what you will and won't do and where you want to go." In 1993 Baz Luhrmann introduced Minogue to the photographer Bert Stern, notable for his work with Marilyn Monroe. Stern photographed her in Los Angeles and, comparing her to Monroe, commented that Minogue had a similar mix of vulnerability and eroticism. During her career Minogue has chosen photographers who attempt to create a new "look" for her, and the resulting photographs have appeared in a variety of magazines, from the cutting edge The Face to the more traditionally sophisticated Vogue and Vanity Fair, making the Minogue face and name known to a broad group of people. Stylist William Baker has suggested that this is part of the reason she has entered in the mainstream pop culture of Europe more successfully than many other pop singers who concentrate solely on selling records.

By 2000, when Minogue returned to prominence, she was considered to be have achieved a degree of musical credibility for having maintained her career longer than her critics had expected. Her progression from the wholesome "girl next door" to a more sophisticated performer with a flirtatious and playful persona attracted new fans to her. Her "Spinning Around" video led to some media outlets referring to her as "SexKylie", and sex became a stronger element in her subsequent videos. William Baker described her status as a sex symbol as a "double edged sword" observing that "we always attempted to use her sex appeal as an enhancement of her music and to sell a record. But now it has become in danger of eclipsing what she actually is: a pop singer." After 20 years as a performer, Minogue was described as a fashion "trend-setter" and a "style icon who constantly reinvents herself". She has been acknowledged for mounting successful tours, and for worldwide record sales of more than 68 million.

"Madonna subverts everything for her own gain. I went to see her London show and it was all so dour and humourless. She surpasses even Joan Crawford in terms of megalomania. Which in itself makes her a kind of dark, gay icon ... I love Kylie, she's the anti-Madonna. Self-knowledge is a truly beautiful thing and Kylie knows herself inside out. She is what she is and there is no attempt to make quasi-intellectual statements to substantiate it. She is the gay shorthand for joy."

Minogue has been inspired by and compared to Madonna throughout her career. Her producer, Pete Waterman recalled Minogue during the early years of her success, with the observation, "She was setting her sights on becoming the new Prince or Madonna ... What I found amazing was that she was outselling Madonna four to one, but still wanted to be her." Minogue received negative comments that her Rhythm of Love tour in 1991 was too similar visually to Madonna's Blond Ambition World Tour of the previous year for which the critics labelled her a Madonna wannabe. Kathy McCabe for The Telegraph notes that Minogue and Madonna follow similar styles in music and fashion, and concludes, "Where they truly diverge on the pop-culture scale is in shock value. Minogue's clips might draw a gasp from some but Madonna's ignite religious and political debate unlike any other artist on the planet ... Simply, Madonna is the dark force; Kylie is the light force." Rolling Stone comments that, with the exception of the U.S., Minogue is regarded throughout the world as "an icon to rival Madonna", and says, "Like Madonna, Minogue was not a virtuosic singer but a canny trend spotter." Minogue has said of Madonna, "Her huge influence on the world, in pop and fashion, meant that I wasn't immune to the trends she created. I admire Madonna greatly but in the beginning she made it difficult for artists like me, she had done everything there was to be done ...", and "Madonna's the Queen of Pop, I'm the princess. I'm quite happy with that." Kylie was declared by media as the sex symbol.

In January 2007 Madame Tussauds in London unveiled its fourth waxwork of Minogue; only Queen Elizabeth II has had more models created. During the same week a bronze cast of her hands was added to Wembley Arena's "Square of Fame". On 23 November 2007 a bronze statue of Minogue was unveiled at Melbourne Docklands for permanent display.

In March 2010 Minogue was declared by researchers as the "most powerful celebrity in Britain". The study examined how marketers identify celebrity and brand partnerships. Mark Husak, head of Millward Brown's UK media practice, said: "Kylie is widely accepted as an adopted Brit. People know her, like her and she is surrounded by positive buzz". She was named one of the "100 Hottest Women of All-Time" by Men's Health. As of May 2011, according to the Sunday Times Rich List, Minogue has a net worth off $66 Million (£40m).