Kubrick (toy) - Packaging

Packaging

The packaging design for Kubricks is as varied as the figures themselves. The most common packaging is the "blind box," in which individual 100% scale figures are packed in small boxes; the only way to know which particular figure is inside a particular box is to purchase and open the box.

In blind box assortments, figures are sold in cases of 12, and each case of 12 figures is further packed into a "master" case of four cases. If a particular collection features six characters, the figures may be packed one each of three of the characters, two of the fourth character, three of the fifth character, and four of the sixth character. This case of 12 figures is then packed four times into a master case, and the ratio may change again, as a result of "chase" figures. Chase figures are produced in addition to the common figures in an assortment; they are neither listed on the box nor announced alongside other new products. In a master case, a chase figure may appear with a ratio of 1:48, or even 1:96. The term for these figures is apt, as collectors must "chase" after these elusive items. For this reason, chase figures are extremely difficult to find, and are among the most sought-after pieces for Kubrick collectors.

Blind box packaging with the addition of chase figures creates an element of chance in purchasing Kubricks, and prompts some collectors to trade figures among themselves to complete their collections.

Some assortment figures are packaged in identifiable small boxes, in contrast to blind box figures. Whether in blind box assortments or not, figures released in assortments are designated as regular or hikimono. In addition to regular figures, there are limited edition Kubricks released separately from the regular figures, often packaged on cards with plastic blisters, as well as sets, in which multiple figures or accessories are sold as a single unit, usually packaged in window boxes. Promotional pieces are typically packed in translucent plastic bags.

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