Krzysztof Wodiczko - Projections

Projections

Krzysztof Wodiczko began developing his public projections in 1980 interfacing the facades of urban architecture – whether public monuments, public buildings, or corporate architecture – with images of the body to juxtapose the physical space of architecture with the psycho-social space of the public realm. “In the process of our socialization,” the artist writes, “the very first contact with a public building is no less important than the moment of social confrontation with the father, through which our sexual role and place in society constructed. Early socialization through patriarchal sexual discipline is extended by the later socialization through the institutional architecturalization of our bodies. Thus the spirit of the father never dies, continuously living as it does in the building which was, is, and will be embodying, structuring, mastering, representing, and reproducing his ‘eternal’ and ‘universal’ presence as a patriarchal wisdom-body of power.”

In an often cited example, Wodiczko projected an image of the hand of Ronald Reagan, in formal dress shirt with cufflinks, posed in the pledge of allegiance, onto the north face of the AT&T Long Lines Building in the financial district of New York City four days before the presidential election of 1984. “By creating a spectacle in which a fragment of the governing body, the presidential hand, was asked to stand for corporate business,” writes Ewa Lajer-Burcharth, “Wodiczko offered a suggestion about the class identity of those forces that – hidden under the guise of God, State, and Nation – are the actual receivers of the pledge of allegiance.” In subsequent projections, the artist layered iconic representations of global capitalism, militarism, and consumerism with images of fragments of the body to suggest a consideration of our relation to public space that is contingent both to history and social and political ideologies of the present.

Art historian Patricia C. Phillips writes of the artist’s work: “In his public projects of the past decade, Krzysztof Wodiczko has conducted a series of active mediations that combine significant public sites, tough subjects, and aggressive statements that are only possible because of their temporality. He applies the immediate force of performance to social and political problems. The rhythms of extenuating events and the brevity of each installation give his projected episodes the intensity of public, political demonstrations. His thoroughly staged, illuminated images often require months of preparation, yet they seem like surprise attacks – fiercely focused parasitic invasions of renowned institutional hosts.”

Perhaps the best-known and most popular intervention of this nature was performed when the artist created a projection for Nelson’s column in Trafalgar Square, London in 1985. The South African government was at that time petitioning the British government for financial support. Wodiczko turned one of his projectors away from Nelson’s column projecting a swastika onto the tympanum of the temple-like façade of South Africa House, the South African diplomatic mission to the United Kingdom. Though the image remained only two hours before the police suspended the intervention as a “public nuisance” it lingered in public awareness much longer. It is frequently cited at conferences, in classroom discussions, and other forum as an example of successful urban guerrilla cultural tactics – that is, art and/or performance that is waged by unexpected means for the purpose of engaging an active response.

In explaining the potential of cultural projects in the public sphere, the artist writes: “I try to understand what is happening in the city, how the city can operate as a communicative environment… It is important to understand the circumstances under which communication is reduced or destroyed, and under what possible new conditions it can be provoked to reappear. How can aesthetic practice in the built environment contribute to critical discourse between the inhabitants themselves and the environment? How can aesthetic practice make existing symbolic structures respond to contemporary events?” For Wodiczko, disrupting the complacency of perception is imperative for passersby to stop, reflect, and perhaps even change their thinking; so he built his visual repertoire to evoke both the historical past and the political present.

In this way, Wodiczko’s visual repertoire for his projections expanded beyond the body (ears, eyes, and hands as indicators of human sensibility) to include chains, missiles, tanks, coins, cameras, boots, swastikas, guns, candles, food baskets, and corporate logos. “In these projections,” writes Kathleen MacQueen, “the artist alternates between symbolic, iconic, and indexical images – the principal relations an image can have to its subject, according to the writings of Charles Sanders Peirce – that is, predicated on a cultural reference, a physical resemblance, or a physical relation respectively. In many instances they scramble all relations: the hand, an index of the body – someone’s body – is also an iconic representation of communication that might symbolically represent an open or closed ideological position.” The reductive, visual signs monumentally-sized to fit the facades on which they are projected, are not meant to read as logos for a political agenda, instead they suggest a perceptual contradiction to disrupt the kind of assumptions that beset the casual passerby.

Wodiczko’s visual interventions into public space are intended to alter what Jacques Rancière would later term the realm of the sensible. When the public views its urban monuments with sidelong glances out of the corners of its eyes, it accepts the monuments as natural and uncoded. By intercepting vision with projections, Wodiczko replaces an unconsidered reception with a critical one. This is the lesson of the Russian Formalists, of Bertolt Brecht’s Verfremdungseffekt and of Friedrich Nietzche’s understanding of Goethe’s belief that knowledge must quicken activity rather than lead to complacence.

The artist began to integrate direct activism into his projects in the late 1980s with his vehicles and his instruments, articles of design that would act as band-aids – not only healing social wounds but perhaps more importantly calling attention to them.