Krombacher Brauerei - Regenwaldprojekt

Regenwaldprojekt

In 2002, Krombacher Brewery started a Rainforest campaign. It announced that for every crate of Krombacher sold one square meter of rainforest would be saved for at least 100 years. For achieving this, Krombacher Brewery partnered with World Wildlife Fund, famous German television host Günther Jauch promoted the campaign.

The campaign was very successful, but was also criticised. In fact no rainforest was acquired by WWF or Krombacher. Rather, existing nature reserve were supported. Accordingly, a German court decided the campaign was partly anticompetitive.

The campaign was started again in 2008.