Kraft Television Theatre is an American drama/anthology television series that began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week, in addition to adaptations of such classics as A Christmas Carol and Alice in Wonderland.
Beginning October 1953, ABC added a separate series (also titled Kraft Television Theatre), created to promote Kraft's new Cheez Whiz product. This series ran for sixteen months, telecast on Thursday evenings at 9:30pm, until January 1955.
Read more about Kraft Television Theatre: Background, Episode Status
Famous quotes containing the words television and/or theatre:
“The television screen, so unlike the movie screen, sharply reduced human beings, revealed them as small, trivial, flat, in two banal dimensions, drained of color. Wasn’t there something reassuring about it!—that human beings were in fact merely images of a kind registered in one another’s eyes and brains, phenomena composed of microscopic flickering dots like atoms. They were atoms—nothing more. A quick switch of the dial and they disappeared and who could lament the loss?”
—Joyce Carol Oates (b. 1938)
“The theatre is the involuntary reflex of the ideas of the crowd.”
—Sarah Bernhardt (1845–1923)