Kraft Television Theatre is an American drama/anthology television series that began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week, in addition to adaptations of such classics as A Christmas Carol and Alice in Wonderland.
Beginning October 1953, ABC added a separate series (also titled Kraft Television Theatre), created to promote Kraft's new Cheez Whiz product. This series ran for sixteen months, telecast on Thursday evenings at 9:30pm, until January 1955.
Read more about Kraft Television Theatre: Background, Episode Status
Famous quotes containing the words television and/or theatre:
“All television ever did was shrink the demand for ordinary movies. The demand for extraordinary movies increased. If any one thing is wrong with the movie industry today, it is the unrelenting effort to astonish.”
—Clive James (b. 1939)
“Glorious bouquets and storms of applause ... are the trimmings which every artist naturally enjoys. But to move an audience in such a role, to hear in the applause that unmistakable note which breaks through good theatre manners and comes from the heart, is to feel that you have won through to life itself. Such pleasure does not vanish with the fall of the curtain, but becomes part of one’s own life.”
—Dame Alice Markova (b. 1910)