KQED (TV) - History

History

KQED was organized and created by veteran broadcast journalists James Day and Jonathan Rice on June 1, 1953, and first went on air April 5, 1954. It was the sixth public broadcasting station in the United States, debuting shortly after WQED in Pittsburgh, Pennsylvania. The station's call letters, Q.E.D., are taken from the Latin phrase, quod erat demonstrandum, commonly used in mathematics.

KQED's World Press was an hour-long weekly roundup of international news analyzed by a panel of political analysts debuted in 1963. Panel members, who were political science analysts, who specialized in each specific global area, each brought a newspaper for round table discussion. It was founded by San Francisco Supervisor Roger Boas, who brought his long-term interest in government, politics, television and business to the show. The program "summed up the foreign reaction to such events as the Kennedy assassinations, the Vietnam War, along with thousands of other events that have shaped the decade of the sixties." What started as a local public access program with no financial support became the longest lived continuous discussion program televised on on 185 stations.

In its early days following sign-on, KQED broadcast only twice a week for one hour each day. Despite the very limited schedule, the station was still losing money, leading to a decision in early 1955 from its board of trustees to close down the station. Its staff got the board to keep the station on the air and try to get needed funds from the public in a form of a televised auction, in which celebrities would appear to auction off goods and services donated to the station. While the station still came a little short, it did show that the general public cared to keep KQED on the air. Since then, the auction became a fund-raising tool for many public television stations, though its usage waned in recent years in favor of increased usage of special pledge drives throughout the year.

Channel 9 had a sister station, KQEC, which broadcast on Channel 32. KQED had inherited the station in 1970 (as KNEW-TV) from Metromedia, but found they could not operate it without losing money. Various PBS and locally produced programs from KQED would air erratically and at different times of the day on KQEC. In 1988, the Federal Communications Commission (FCC) revoked KQED's license to operate KQEC, citing excessive off-air time, further charging dishonesty in previous filings with regard to the specific reasons. The alleged dishonesty was in reference to KQED's claim of financial woes for keeping KQEC off the air for most of 1972 through 1977, and again for several months in 1979 and 1980. After being revoked from KQED, the reassigned license was granted to the Minority Television Project (MTP), one of the challengers of the KQED/KQEC filing. The KQEC call letters were changed to KMTP-TV under the new license.

During the early 1990s, when the state of California reintroduced the death penalty, the KQED organization waged a legal battle for the right to televise the forthcoming execution of Robert Alton Harris at San Quentin State Prison. The decision to pursue the videotaping of executions was controversial amongst those on both sides of the capital punishment debate.

KQED was co-producer of the television adaptation of Armistead Maupin's novel, Tales of the City, which aired on PBS stations nationwide in January 1994. The original six-part series was produced by Britain's public-service Channel 4 Corporation with KQED and PBS' American Playhouse. The six-part miniseries featured gay themes, nudity and illicit drug use in this fictional portrayal of life in 1970s San Francisco. Although the program gave PBS its highest ratings ever for a dramatic program, PBS bowed to threats of federal funding cuts and announced it would not participate in the television production of an adaptation of the second book in the series, More Tales of the City.

On May 1, 2006, KQED, Inc. and the KTEH Foundation merged to form Northern California Public Broadcasting. The KQED assets including its television (KQED TV) and FM radio stations (KQED-FM) were taken under the umbrella of that new organization. Both remain members of Public Broadcasting Service (PBS) and National Public Radio (NPR), respectively. With this change, KQED and KTEH are considered as sister-stations today. KTEH would change its call letters to KQEH and rebrand to "KQED Plus" on July 1, 2011 after research found that most viewers were unaware that KTEH was affiliated with KQED.

On November 11, 2010, KQED and NBR Worldwide, LLC, the owners of PBS' Nightly Business Report, reached into an agreement to open a bureau in the Silicon Valley in order to enhance coverage of NBR.

On January 4, 2011, KQED expanded its broadcasting areas to include both San Luis Obispo and Santa Maria, as then-PBS affiliate KCET left public broadcasting at the end of 2010. Those areas are currently available only via cable.