KPIX Branding
KPIX's distinctive "5" logo dates from the days as a Westinghouse station, when the "Group W font" was standard on KPIX and its sister stations after about 1965. When Westinghouse merged with CBS, most of the former Group W stations eventually retired the font.
KPIX and its sister station, Baltimore's WJZ-TV (an ABC affiliate during its pre-merger Group W history) would become the only two CBS-owned television stations to continue using this logo font. KPIX was the only CBS-owned station on the West Coast not to follow the CBS Mandate for years after the merger, simply referencing itself as KPIX-TV Channel 5.
Finally in 2005, KPIX fell in line with the mandate and called itself CBS 5, later CBS 5 Bay Area (although some references to "CBS 5" were heard in commercials as early as 2003). But it was briefly branded simply as KPIX 5 between 1993 and 1996, even dropping the Eyewitness News name and called itself KPIX 5 News at the same time before reverting.
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