Marketing and Promotion
Stephen Stickler acted as the band's photographer, and Jay Papke and Dante Ariola directed the album's cover art and booklet. The cover depicts a little girl in a purple dress with a matching bow in her blonde hair, bringing her swing to a stop to squint in the sun at the man standing before her. The man is only seen as a dark shadow on the ground, and is holding what appears to be a horse shoe. The band's logo, a childlike drawing of the band's name created by lead singer Jonathan Davis, is seen on the sandy ground by dark shadow.
After Korn finished recording the album, they began touring with Biohazard and House of Pain at free gigs. Korn personally passed out flyers at their performances. Their record company gave them enough money for their own tour bus. Korn's first gig was in Atlanta, Georgia. About half way through the tour, the tour bus that their record company gave them stopped working, forcing the band to find a new one. This first tour proved very unsuccessful in promoting the album. Aside from them touring, Korn released four singles. "Blind" was the lead single, released in 1994, followed by "Need To", "Shoots and Ladders", and "Clown".
Read more about this topic: Korn (album)
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)