Programming
KONG is independent of any network affiliation. Initially, the station ran a general entertainment format with classic sitcoms, westerns, old movies, cartoons, and a 10 p.m. newscast. Along with the newscast, the station now airs KING-TV's syndicated shows (such as Dr. Phil) during primetime or other time slots, giving viewers a second chance to watch the shows that day. It also carries a few syndicated shows not aired on KING-TV, like Extra, Access Hollywood, America's Funniest Home Videos and Who Wants to Be a Millionaire.
KONG also broadcasts NBC network programs, including Meet the Press and Early Today. KING also produces extra newscasts for KONG including an extension of the KING5 Morning News and a 10pm newscast.
Because of its relationship with KING, KONG can air NBC programming that may get displaced by other programming such as local events, or by local interest. An example of this is when in 2006, 2007, 2008 and 2009, KONG aired NBC's coverage of the Stanley Cup Finals for games that occurred on the East Coast, with KING airing local programming and news in its place and ceding that more viewers usually watched CBC's NHL coverage on CBUT. For the 2008-2010 NFL preseasons, non-national telecasts of Seattle Seahawks pre-season football games aired on KONG as NBC held the rights to the Summer Olympic Games. KONG also airs Seattle Sounders FC matches.
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—Melinda M. Marshall (20th century)