Naming
In 2002, former Leicester City shirt sponsors Walkers signed a ten-year deal for naming rights. The agreement was superseded halfway through the period, in May 2007, when they again paid a "seven-figure sum" to extend their sponsorship of the stadium until 2017. Originally the ground was to have been called the "Walkers Bowl", but that name was dropped after a fans' petition against it. Fans criticised the name for having only the name of the sponsor in it, and no Leicester City reference, such as "Filbert", "Fosse" or "Foxes", while some fans objected to "Walker's Bowl" on the grounds that they thought it was ridiculous and too "American". As a result of the petition, the name was quickly changed to the "Walkers Stadium"; however, some fans are still unhappy with the name, and it is still sometimes referred to (usually derogatively) as the "crisp bowl", in reference to Walkers best known products. Many fans refer to the stadium as Filbert Way after the ground's address, retaining a link with the past. The naming rights were sold to King Power for the 2011–12 season.
Read more about this topic: King Power Stadium
Famous quotes containing the word naming:
“See, see where Christ’s blood streams in the firmament!
One drop would save my soul—half a drop! ah, my Christ!—
Ah, rend not my heart for naming of my Christ!—
Yet will I call on him!—O, spare me, Lucifer!—
Where is it now? ‘T is gone; and see where God
Stretcheth out his arm, and bends his ireful brows!—
Mountains and hills, come, come and fall on me,
And hide me from the heavy wrath of God!”
—Christopher Marlowe (1564–1593)
“Husband,
who am I to reject the naming of foods
in a time of famine?”
—Anne Sexton (1928–1974)
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)