Release
The marketing campaign for King Kong started in full swing on June 27, 2005, when the teaser trailer made its debut, first online at the official Volkswagen website at 8:45 p.m. EST, then 8:55 p.m. EST across media outlets owned by NBC Universal (the parent of Universal Studios), including NBC, Bravo!, CNBC and MSNBC. That trailer appeared in theatres attached to War of the Worlds, which opened on June 29.
Jackson also regularly published a series of 'Production Diaries', which chronicled the making of the film. The diaries started shortly after the DVD release of The Return of the King as a way to give Jackson's The Lord of the Rings fans a glimpse of his next project. These diaries are edited into broadband-friendly installments of three or four minutes each. They consist of features that would normally be seen in a making-of documentary: a tour of the set, a roving camera introducing key players behind the scene, a peek inside the sound booth during last-minute dubbing, or Andy Serkis doing his ape movements in a motion capture studio.
A novelisation of the movie and a prequel entitled The Island of the Skull was also written. A multi-platform video game entitled Peter Jackson's King Kong was released, which featured an alternate ending. There was a hardback book entitled The World of Kong, featuring artwork from Weta Workshop to describe the fictional bestiary in the film.
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