Comics Kingdom
In November 2008, King Features introduced Comics Kingdom, a digital platform that newspapers can embed on their sites. Comics Kingdom makes it possible to display at least 60 strips next to local and national ads on newspaper-owned properties, along with animated videos. King Features President T.R. "Rocky" Shepard commented, "On the print side in daily newspapers, the comics are so tight you don't see a lot of advertising adjacencies. Comics Kingdom is a solution to some of the challenges that newspaper companies are facing today." According to Shepard, Comics Kingdom was planned to break even a year after its launch by splitting ad revenue with newspapers carrying the feature; those papers make local sales, while King handles national sales. During the 30-day period strips are made available on the newspaper sites, readers could post comments on local community forums.
Newspaper sites running Comics Kingdom:
- Albany Times Union
- Denver Post
- Milwaukee Journal Sentinel
- New York Daily News
- Oklahoman/NewsOK
- San Antonio Express-News
- Seattle Post-Intelligencer
- Tulsa World
Read more about this topic: King Features Syndicate
Famous quotes containing the word kingdom:
“Boredom is the legitimate kingdom of the philanthropic.”
—Virginia Woolf (1882–1941)