Categories
Y.Y. Wong has proposed that it is important to distinguish between the properties of form (e.g. colour and font) and of behaviour (e.g. qualities of movement) in temporal typography. It is necessary to make this distinction in order to classify kinetic typography in ways that acknowledge their difference to static type (which may share properties of form, but not kinetic behaviours). Kinetic typography is therefore categorised according to behaviours or action, rather than appearance.
In classification, kinetic typography is a form of temporal typography (typography that is presented over time). It is distinct from other forms of temporal typography including 'serial presentation', which involves the sequential presentation of still typographic compositions.
Read more about this topic: Kinetic Typography
Famous quotes containing the word categories:
“all the categories which we employ to describe conscious mental acts, such as ideas, purposes, resolutions, and so on, can be applied to ... these latent states.”
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