Categories
Y.Y. Wong has proposed that it is important to distinguish between the properties of form (e.g. colour and font) and of behaviour (e.g. qualities of movement) in temporal typography. It is necessary to make this distinction in order to classify kinetic typography in ways that acknowledge their difference to static type (which may share properties of form, but not kinetic behaviours). Kinetic typography is therefore categorised according to behaviours or action, rather than appearance.
In classification, kinetic typography is a form of temporal typography (typography that is presented over time). It is distinct from other forms of temporal typography including 'serial presentation', which involves the sequential presentation of still typographic compositions.
Read more about this topic: Kinetic Typography
Famous quotes containing the word categories:
“all the categories which we employ to describe conscious mental acts, such as ideas, purposes, resolutions, and so on, can be applied to ... these latent states.”
—Sigmund Freud (1856–1939)
“The analogy between the mind and a computer fails for many reasons. The brain is constructed by principles that assure diversity and degeneracy. Unlike a computer, it has no replicative memory. It is historical and value driven. It forms categories by internal criteria and by constraints acting at many scales, not by means of a syntactically constructed program. The world with which the brain interacts is not unequivocally made up of classical categories.”
—Gerald M. Edelman (b. 1928)
“Kitsch ... is one of the major categories of the modern object. Knick-knacks, rustic odds-and-ends, souvenirs, lampshades, and African masks: the kitsch-object is collectively this whole plethora of “trashy,” sham or faked objects, this whole museum of junk which proliferates everywhere.... Kitsch is the equivalent to the “cliché” in discourse.”
—Jean Baudrillard (b. 1929)