Cumulus Media Acquisition
KGO found itself under the ownership of Cumulus Media as a part of a merger involving their former owner, Citadel Broadcasting. On the morning of December 2, 2011, after speculation that Cumulus Media would fire several of the KGO personalities, listeners logged into the Facebook Page and saw this message:
You may have heard about the changes we're making to our on-air lineup on KGO. After careful consideration we’ve determined our audience is looking for more news, which is why we are increasing our news presence throughout the day. The Ronn Owens program will continue to talk about current events and breaking news, and there will be talk shows on the weekends as well as on the sister station KSFO. Be assured that KGO remains your source for Bay Area news and information. Thanks for listening to the new KGO 810.
In a matter of days, the announcement was met with a negative reception from the listeners—both for the format change and for the disrespectful treatment of many on-air personalities who were escorted out of the building on December 1 and not given an opportunity to say goodbye to their listeners. Included in the list of those let go is Ray Taliaferro, who had been with the station for 34 years. On Facebook, Twitter, and the KGO website (as well as on-air for the few calls that have been allowed), thousands of loyal KGO listeners have expressed their shock and anger over the situation, and especially their feelings of betrayal by Cumulus/KGO. Several online campaigns are currently being waged for the return of old hosts and to boycott the advertisers who remain as KGO sponsors.
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