KFBK (AM) - The Talk of The Town

The Talk of The Town

In the 1970s, with less network programming available, KFBK began programming talk shows as part of their broadcast day, promoting themselves as "The Talk of the Town." After a brief trial as an adult contemporary music station, ownership committed themselves to a format that included news blocks during morning and afternoon drive time, with the remainder of the day's programming featuring local talk shows. With the FCC implementing a newspaper-broadcasting cross-ownership rule, McClatchy would be forced to divest itself of its radio and television stations. KFBK would be sold to Group W - Westinghouse and later would shift network affiliation to ABC Radio.