In Online Journalism
Headlines in online news sites are increasingly packed with just the search-friendly keywords that identify the story. Puns and plays on words have gone by the wayside. Overusing this strategy is also called keyword stuffing. Old-school reporters and editors frown on the practice, but it is effective in optimizing news stories for search.
Read more about this topic: Keyword Stuffing
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“Literature is the art of writing something that will be read twice; journalism what will be grasped at once.”
—Cyril Connolly (1903–1974)