Endorsements
Jennings agreed to a deal with Microsoft to promote its discontinued Encarta encyclopedia software. He is also engaged in speaking deals through the Massachusetts-based speakers agency, American Program Bureau. Cingular Wireless (now AT&T) featured Jennings in commercials portraying Jennings as having lots of "friends and family" (coming out of the woodwork, because he is now "stinking rich") in 2005.
University Games produced a Can You Beat Ken? board game, in which players vie against each other and Jennings in an attempt to earn $2.6 million first. Each question in the game was asked to Jennings, and his answers are recorded on the cards.
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