Branding and Promotions
The company initially adopted a simple two-tone blue livery with a logo incorporating the Flag of Scotland and the words "Scottish" and "Kelvin"; a more striking livery consisting of two lighter shades of blue and yellow applied diagonally was introduced in September 1985. This was revised in early 1988 to yellow and light blue with a dark blue diagonal stripe.
As a result of increased competition in Dunbartonshire following deregulation, Kelvin decided to introduce additional fleetnames to its vehicles to establish local identities. From April 1987 onwards Dumbarton BUS appeared on vehicles operating in Dumbarton and Loch Lomondside. In October Kirkie BUS was introduced onto Kirkintilloch-based vehicles and Cumbernauld's Buses onto vehicles stationed in that town.
In 1988 a new fares scheme, the Glasgow Gold Card, was introduced, offering weekly travel on all SBG routes in the city. A Kelvin Routemaster bus was painted in a gold livery to advertise the ticket, and remained in the livery until withdrawal by Kelvin Central in 1991.
Read more about this topic: Kelvin Scottish
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