Accomplishments
Keep America Beautiful is a highly rated nonprofit, achieving 4-star (top) ranking by independent organization Charity Navigator and is an EarthShare member charity.
The organization is best known historically for the "Crying Indian" public service advertisement (PSA) which launched on Earth Day in 1971. This advertising campaign has been widely credited, including in Frank Lowenstein's "Voices of Protest" with inspiring America's fledgling environmental movement.
KAB was the first organization to bring littering to national attention and made "litterbug” a household word.
The Great American Cleanup, KAB's annual signature event, in 2010 organized 3.9 million volunteers. The volunteers donated more than 5.7 million hours to improve more than 33,7000 communities during in all 50 states and beyond. The effort removed 76 million pounds of litter from landscapes and waterways, recycled 15.3 million pounds of metals, 91.5 millions pounds of newsprint, 1.1 million tires and 7.2 million pounds of electronics.
Read more about this topic: Keep America Beautiful