Keebler Company - Keebler Elves

Keebler Elves

The animated Keebler Elves, led by "Ernest J. Keebler", or "Ernie", rank among the best-known characters from commercials. The elves have appeared in countless television advertisements throughout the years, shown baking their unique products. In the commercials, The Keebler tree logo is often turned into the tree in which the elves reside.

Burnett's company created the elves in 1968, calling the bakery "The Hollow Tree Factory."

J.J. Keebler was the "blustery" original head elf in 1969. Ernie Keebler became "head elf" in 1970. White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes.

Ernie Keebler was first voiced by Walker Edmiston, and then later by Parley Baer.

Other elves were Fryer Tuck (who promoted "Munch-ems"), Zoot and J.J. (known for Pizzarias), Ernie's mother Ma Keebler, young Elmer Keebler, Buckets (who threw fudge on the cookies), Fast Eddie (who wrapped the products), Sam (the peanut butter baker), Roger (the jeweler), Doc (the doctor and cookie maker), Zack (the fudge shoppe supervisor), Flo (the accountant), Leonardo (the artist), Elwood (who ran through the dough), Professor, Edison, Larry and Art.

The Hollow Tree motif was repeated at Keebler/Kelloggs factories in Columbus, Georgia and Elmhurst, Illinois, whose street address or employee entrance is at 1 Hollow Tree Lane.

Many of the Keebler commercials were narrated by the announcer Danny Dark. The first Keebler elves were drawn by children's author/illustrator and commercial artist Roger Bradfield.

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    Ye elves of hills, brooks, standing lakes, and groves,
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    Whereof the ewe not bites; and you whose pastime
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