Sports Sponsorship
The ground shared by Hull City association football club and Hull FC, one of the city's two rugby league teams, is sponsored by and named after KC - the KC Stadium. Kingston Communications was the shirt sponsor for Hull City for the 2007–08 and 2008–09 seasons. "Karoo" appeared on the home (amber) shirts and "Kingston Communications" featured on the away (white) kit.
The company also sponsors the name of the local radio station KCFM 99.8 which broadcasts live coverage of the sporting events from the stadium, but they do not own the station.
Read more about this topic: KCOM Group
Famous quotes containing the word sports:
“Short of a wholesale reform of college athletics—a complete breakdown of the whole system that is now focused on money and power—the women’s programs are just as doomed as the men’s are to move further and further away from the academic mission of their colleges.... We have to decide if that’s the kind of success for women’s sports that we want.”
—Christine H. B. Grant, U.S. university athletic director. As quoted in the Chronicle of Higher Education, p. A42 (May 12, 1993)