Kawaii

Kawaii (かわいい, Means, "lovable", "cute", or "adorable") is the quality of cuteness in the context of Japanese culture. It has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms. The noun is Kawaisa (可愛さ?) (literally, "lovability", "cuteness" or "adorableness").