Publicity
Traa attracted attention when she posed almost nude in a series of pictures in the sports magazine Ultrasport in 2001. She started a company in 2002, selling sports clothes, and has later won awards for successfully launching her collections. Her autobiography Kari was issued in 2006. After finishing her active career she has been engaged in recruitement of young ski talents and participated as arranger of world cup events. She is also engaged in the festival Ekstremsportveko (Extreme Sports Week) held at her home community Voss, regarded as one of the world's largest extreme sports festivals.
Kari Traa was elected "Sexiest woman in Norway" in 2002 by the magazine MANN. Her og Nå and TV 2 Nettavisen elected her as "Most sexy woman" in both 2003 and 2004. In 2007 she was second on a similar list compiled by the TV-program God kveld, Norge!.
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Famous quotes containing the word publicity:
“Publicity is the life of this culture—in so far as without publicity capitalism could not survive—and at the same time publicity is its dream.”
—John Berger (b. 1926)
“All publicity is good, except an obituary notice.”
—Brendan Behan (1923–1964)
“With publicity comes humiliation.”
—Tama Janowitz (b. 1957)