Karen Hughes - As Undersecretary of State For Public Diplomacy

As Undersecretary of State For Public Diplomacy

On March 14, 2005, Bush announced his intention to nominate Hughes for the undersecretary of state for public diplomacy with the rank of ambassador — a job focused on changing foreigners' perceptions about America. The Senate confirmed her nomination in July 2005.

In her new capacity, Hughes spoke of improving the world's perception of the United States via creation of a "rapid-response unit" and a plan to "forward-deploy regional SWAT teams". During a town hall meeting on September 8, 2005, a State Department employee complained that "recently, we've had tremendous amount of difficulty in some cases getting clearance for our ambassadors to speak." Hughes replied, "If they make statements based on something I sent them, they're not going to be called on the carpet."

At the end of her tenure in the State Department, Hughes said that one of her greatest accomplishments had been "transforming public diplomacy and making it a national security priority central to everything we do in government". Hughes was the keynote speaker at the October 22, 2007 Public Relations Society of America's International Conference and discussed, "Waging Peace -- The New Paradigm for Public Diplomacy."

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