Kansei Engineering (Japanese: 感性工学 kansei kougaku, emotional / affective engineering) aims the development or improvement of products and services by translating customer's psychological feelings and needs into product's design domain (i.e. parameters). It was founded by Mitsuo Nagamachi, Ph.D (Professor Emeritus of Hiroshima University & Former Dean of Hiroshima International University) and CEO of International Kansei Design. Kansei Engineering parametrically links customer's emotional responses (i.e. physical and psychological) to a product or service with their properties and characteristics. In consequence, products can be designed to bring forward the intended feeling.
It has now been adopted as one of the topics for professional development by the Royal Statistical Society.
Read more about Kansei Engineering: Introduction, History of (Kansei) Affective Engineering, Kansei Engineering Procedure, A Model On Kansei Engineering Methodology, Kansei Engineering Software
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