Philanthrophy
Chithra, along with a Kerala based satellite channel, Asianet Cable Vision (ACV), has jointly launched a fund raising organization Sneha Nandana to raise funds for the betterment and welfare of long forgotten and aged musicians who have lost their careers to the emerging technological elements in the music industry. She has launched this organization on the occasion of her completion of three decades in the music playback industry. Chithra has remarked that the fund would provide help to the musicians with financial impediments and those suffering from health problems.
A cultural event named Chitra Pournami was held on 15 February 2011 at Thiruvananthapuram to celebrate the 30 glorious career years of Chithra and also to officially launch this organization. The who's who of South Indian music industry attended the event and felicitated Chithra with a Tamboora instrument. The prominent personalities being K. J. Yesudas, V. Dakshinamurthy, Sreekumaran Thampi, P. Susheela, Hariharan, P. Jayachandran, M. Jayachandran, M. G. Sreekumar, Sharath, Sujatha Mohan, Unni Menon, G. Venugopal, Minmini among others felicitated Chithra and praised her noble cause and intentions to help for the ailing musicians.
Read more about this topic: K. S. Chithra