Turner Prize Subversion
The 1994 K Foundation award was an award given by the K Foundation to the "worst artist of the year". The Foundation commissioned more press adverts, instructing readers to "Abandon all art now" and then inviting to them to vote for the worst artist of the year. The 1993 Turner Prize was being judged at the same time, and, perhaps not coincidentally, both awards had the same shortlist of four artists. The prize being offered by Drummond and Cauty was £40,000 which was double the £20,000 offered for the Turner Prize.
Channel 4 Television broadcast coverage of the Turner Prize, during which three more K Foundation adverts were broadcast — these announced the "amending of art history". During the evening, Rachel Whiteread was announced as the winner of both the Turner Prize and the K Foundation award. Whiteread initially refused to accept the K Foundation prize, but after being told that the money would be incinerated, she reluctantly accepted, with the intention of donating £30,000 to artists in financial need and the other £10,000 to the housing charity, Shelter.
Read more about this topic: K Foundation
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