Distribution
Universal spent $65 million on the marketing campaign for Jurassic Park, making deals with 100 companies to market 1,000 products. These included three Jurassic Park video games by Sega and Ocean Software, a toy line by Kenner that was distributed by Hasbro, and a novelization aimed at young children. The released soundtrack included unused material. The film's trailers only gave fleeting glimpses of the dinosaurs, a tactic journalist Josh Horowitz described as "that old Spielberg axiom of never revealing too much" when Spielberg and director Michael Bay did the same for their production of Transformers in 2007. The film was marketed with the tagline "An Adventure 65 Million Years In The Making." This was a joke Spielberg made on set about the genuine, thousands of years old mosquito in amber used for Hammond's walking stick.
The film premiered at the National Building Museum on June 9, 1993, in Washington, D.C., in support of two children's charities. The film made its VHS and LaserDisc debut on October 4, 1994, and was first released on DVD on October 10, 2000. The film was also released in a package with The Lost World: Jurassic Park. The DVD was re-released with both sequels on December 11, 2001, as the Jurassic Park Trilogy, and as the Jurassic Park Adventure Pack on November 29, 2005. The film was re-released in UK cinemas on September 23, 2011. A Blu-ray release of the trilogy was released on October 25, 2011. A 3-D version of the film is due to be released on April 5, 2013.
Following the film's release, a traveling exhibition began. Steve Englehart wrote a series of comic books published by Topps Comics. They acted as a continuation of the film, consisting of the two-issue Raptor, the four-issue Raptors Attack and Raptors Hijack, and Return to Jurassic Park, which lasted nine issues. All published issues were republished under the single title Jurassic Park Adventures in the United States and as Jurassic Park in the United Kingdom. Ocean Software released a game sequel entitled Jurassic Park 2: The Chaos Continues in 1994 on Super NES and Game Boy.
Jurassic Park was broadcast on television for the first time on May 7, 1995, following the April 26 airing of The Making of Jurassic Park. Some 68.12 million people tuned in to watch, garnering NBC a 36 percent share of all available viewers that night. Jurassic Park was the highest-rated theatrical film broadcast on television by any network since the April 1987 airing of Trading Places. In June–July 1995 the film was aired a number of times on the TNT network.
"The Jurassic Park Ride" went into development in November 1990 and premiered at Universal Studios Hollywood on June 15, 1996, at a cost of $110 million. Islands of Adventure in Orlando, Florida, has an entire section of the park dedicated to Jurassic Park that includes the main ride, christened "Jurassic Park River Adventure", and many smaller rides and attractions based on the series. The Universal Studios theme park rides have been designed to support the film's plot, with Hammond supposedly having been contacted to rebuild the Park at the theme park location.
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