Jumping The Shark - History

History

The phrase jump the shark comes from a scene in the fifth season premiere episode of the American TV series Happy Days titled "Hollywood: Part 3", written by Fred Fox, Jr. and aired on September 20, 1977. In the episode, the central characters visit Los Angeles, where a water-skiing Fonzie (Henry Winkler) answers a challenge to his bravery by wearing swim trunks and his trademark leather jacket, and jumping over a confined shark. For a show that in its early seasons depicted universally-relatable adolescent and family experiences against a backdrop of 1950s nostalgia, this incident marked an audacious, cartoonish turn towards attention-seeking gimmickry. Initially a supporting character, the faddish lionization of an increasingly superhuman Fonzie became the focus of Happy Days. The series continued for nearly five years after Fonzie's shark-jumping stunt, with a number of changes in cast and situations. However, it is commonly believed that the show began a creative decline in this era, as writers ran out of ideas, and Happy Days became a caricature of itself. As a nod to the episode, Henry Winkler's character again jumped a shark in the 2003 show Arrested Development.

In 1997, Hein published his list of approximately 200 television shows and his opinions of the moments each "jumped the shark." The site soon became an Internet phenomenon, and as the phrase quickly spread all throughout pop culture, the site grew exponentially in users and renown. Hein subsequently authored two "Jump The Shark" books and later became a regular on The Howard Stern Show around the time he sold his website to Gemstar (owners of TV Guide).

In a 2010 Los Angeles Times article, former Happy Days writer Fred Fox Jr., who wrote the episode that later spawned the phrase, said, "Was the episode of Happy Days deserving of its fate? No, it wasn't. All successful shows eventually start to decline, but this was not Happy Days' time." Fox also points to not only the success of that episode ("a huge hit" with over 30 million viewers), but also to the continued popularity of the series.

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