Julius Rosenwald - Sears, Roebuck & Company

Sears, Roebuck & Company

In 1893, Richard Sears and Alvah C. Roebuck renamed their watch company Sears, Roebuck & Company and began to diversify. Rosenwald and Weil was a principal supplier of men's clothing for Sears, Roebuck. The volumes of unsold merchandise caused by the Panic of 1893 and his declining health led Roebuck to leave the company. He placed his interest in the company in the hands of Sears who, in turn, offered that half of the company to Aaron Nusbaum. Nusbaum, needing backers, asked his brother-in-law Julius Rosenwald for financing. In August 1895, Sears sold Roebuck's half of the company to Nusbaum and Rosenwald for $75,000.

Rosenwald worked exceptionally well with Richard Sears. Rosenwald brought to the company a rational management philosophy and diversified product lines: dry goods, consumer durables, drugs, hardware, furniture, and nearly anything else a farm household could desire. From 1895 to 1907, under Rosenwald's leadership as Vice President and Treasurer, annual sales of the company climbed from $750,000 to upwards of $50 million. The prosperity of the company and their vision for greater expansion led Sears and Rosenwald to take the company public in 1906. Rosenwald turned to his old friend Henry Goldman, who was now a senior partner at Goldman Sachs, to handle the initial public offering of the stock. After Sears resigned the presidency in 1908 due to declining health, Rosenwald was named president.

Sears, Roebuck was laid low during the post-World War I recession. To bail out the company, Rosenwald pledged $21 million of his personal wealth. By 1922, Sears had regained financial stability. Two years later, in 1924, Rosenwald resigned the presidency to devote time to his philanthropic efforts. First he oversaw the design and construction of the company's first department store within Sears, Roebuck's massive 16-hectare (40-acre) headquarters complex of offices, laboratories and mail-order operations at Homan Ave. and Arthington St. on Chicago's West Side. The store opened on February 2, 1925. After leaving the presidency, Rosenwald was appointed Chairman of the Board of Sears, a position he held until his death in 1932.

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