Television Commercial
The gum achieved brief notoriety in the early 2000s when one of their commercials was censored by the FCC. The ad is a parody of a daytime children's show in which an overly cheerful host suddenly attacks her co-star, who is wearing a whale costume, for taking a stick of Juicy Fruit gum from her pocket while the two are singing a song about, ironically, sharing. A fight breaks out backstage and the commercial goes to a test pattern (implying the "network" had censored this unplanned incident), only to return to show the host physically assaulting the whale while the song continues in the background. The ad was criticized for airing during time slots when the sort of child-oriented shows it parodied were playing, and ostensibly legitimizing violence to young children. The ad was not removed from the air, but its play was limited to late-night television. The ad was eventually removed altogether.
In 2008, Wrigley's released a new Juicy Fruit commercial featuring Julianne Hough singing the original Juicy fruit song with the new slim pack.
Read more about this topic: Juicy Fruit
Famous quotes containing the words television and/or commercial:
“Cultural expectations shade and color the images that parents- to-be form. The baby product ads, showing a woman serenely holding her child, looking blissfully and mysteriously contented, or the television parents, wisely and humorously solving problems, influence parents-to-be.”
—Ellen Galinsky (20th century)
“The cultivation of one set of faculties tends to the disuse of others. The loss of one faculty sharpens others; the blind are sensitive in touch. Has not the extreme cultivation of the commercial faculty permitted others as essential to national life, to be blighted by disease?”
—J. Ellen Foster (1840–1910)