Television Commercial
The gum achieved brief notoriety in the early 2000s when one of their commercials was censored by the FCC. The ad is a parody of a daytime children's show in which an overly cheerful host suddenly attacks her co-star, who is wearing a whale costume, for taking a stick of Juicy Fruit gum from her pocket while the two are singing a song about, ironically, sharing. A fight breaks out backstage and the commercial goes to a test pattern (implying the "network" had censored this unplanned incident), only to return to show the host physically assaulting the whale while the song continues in the background. The ad was criticized for airing during time slots when the sort of child-oriented shows it parodied were playing, and ostensibly legitimizing violence to young children. The ad was not removed from the air, but its play was limited to late-night television. The ad was eventually removed altogether.
In 2008, Wrigley's released a new Juicy Fruit commercial featuring Julianne Hough singing the original Juicy fruit song with the new slim pack.
Read more about this topic: Juicy Fruit
Famous quotes containing the words television and/or commercial:
“Television ... helps blur the distinction between framed and unframed reality. Whereas going to the movies necessarily entails leaving one’s ordinary surroundings, soap operas are in fact spatially inseparable from the rest of one’s life. In homes where television is on most of the time, they are also temporally integrated into one’s “real” life and, unlike the experience of going out in the evening to see a show, may not even interrupt its regular flow.”
—Eviatar Zerubavel, U.S. sociologist, educator. The Fine Line: Making Distinctions in Everyday Life, ch. 5, University of Chicago Press (1991)
“The home is a woman’s natural background.... From the beginning I tried to have the policy of the store reflect as nearly as it was possible in the commercial world, those standards of comfort and grace which are apparent in a lovely home.”
—Hortense Odlum (1892–?)