Television Commercial
The gum achieved brief notoriety in the early 2000s when one of their commercials was censored by the FCC. The ad is a parody of a daytime children's show in which an overly cheerful host suddenly attacks her co-star, who is wearing a whale costume, for taking a stick of Juicy Fruit gum from her pocket while the two are singing a song about, ironically, sharing. A fight breaks out backstage and the commercial goes to a test pattern (implying the "network" had censored this unplanned incident), only to return to show the host physically assaulting the whale while the song continues in the background. The ad was criticized for airing during time slots when the sort of child-oriented shows it parodied were playing, and ostensibly legitimizing violence to young children. The ad was not removed from the air, but its play was limited to late-night television. The ad was eventually removed altogether.
In 2008, Wrigley's released a new Juicy Fruit commercial featuring Julianne Hough singing the original Juicy fruit song with the new slim pack.
Read more about this topic: Juicy Fruit
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