Recent History
The station was acquired by Forever Broadcasting in late 1999 and relaunched as Juice 107.6 on 26 March 2000. By September of the same year, RAJAR had increased significantly.
In September 2003, Forever Broadcasting sold Liverpool's Juice 107.6FM to Absolute Radio (UK) Limited (AR-UK), a consortium made up of Ulster Television (UTV) and Eurocast, for £3.1m. The deal was the first agreed under Royal Assent and considering the new Communications Act. AR-UK were, at the time, making moves in the FM radio licence world, notably in the West Midlands and Glasgow.
The Chairman of AR-UK, John McCann expressed delight upon the acquisition of the Liverpool Juice station and referred to their determination to bid for several new licences in the future. They aimed to build on the success experienced by the Juice management team, putting additional funding into more localised programming, news and marketing, and to make the station number one for the young people of Liverpool. Juice Liverpool made an adjusted operating loss of £760,000 and at 30 September 2002 had net liabilities of £4.02m. Forever did not provide separate statutory accounts for the station. Absolute Radio UK later sold Juice FM to UTV Radio UK who were expanding their UK and USA radio business.
On Thursday 12th Jan 2012 the station has relocated from its previous home of 12 years on Fleet Street,to the heart of the retail district in a £1.1m investment overlooking the Albert Dock, as the stations space was getting smaller.
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